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Lexical labs are a legal-tech company building products to better serve lawyers, small businesses and platforms. They use a stack of proprietary technology which includes deep learning techniques and custom models to make it easier for their customers to review contracts at scale.
They approached us with a vision to elevate their website: since having launched their original landing page, the product had come a long way and needed a better platform to show off all the features and use-cases.
Goals of the project:
1. Say more with less: The new website should better represent Lexical Labs mission and
product offering: using visual imagery wherever possible
2. Address clients / On board new clients: For the various types of clients that Lexical Labs
is targeting: explain the benefits of Lexical Labs’ offering.
3. Go beyond the ‘startup’ image: Elevate the web presence to represent a functioning,
successful business rather than an early stage startup
We re-designed the website from top-to-bottom, beginning with a design exploration in Figma, and ending in a CMS-backed web platform built in Webflow.
The new site went beyond the original landing page and served to educate prospective clients and partners on everything possible with Tiro.
This included custom integrations with Calendly to facilitate better lead generation; a full blog integration to optimise SEO organic leads; and custom interactions and animations throughout the site to elevate the user experience.
"Before working with UZO LAB, we had a website which did not do justice to the quality of our product and our journey. Since the design of our new website, we have projected an exciting brand and personality towards potential customers and significantly increased our inbound traffic. Many thanks to UZO LAB!"
Simon, CCO & Co-founder
Lexical Labs
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